Expanding the Paysan Breton range to respond to customer expectations
We’re committed to guaranteeing the quality and safety of the products we sell, both upstream and downstream. By listening to customers and consumers we are pushing forward in our efforts to enhance our products and services, as Marie, FAFH Market Manager, tells us.
Laïta Professionnel listens to its customers
Marie, FAFH/Bakery Goods Manager, Laïta Professionnel, Plérin (22)
"Laïta Professionnel markets fresh dairy products for professionals in FAFH, the bakery sector and the agri-food industry. After the two years of upheaval brought on by the health crisis the sector has had to reinvent itself and focus on away-from-home food sales. Laïta Professionnel is supporting this development with an increased social media presence. After creating a LinkedIn profile, we set up an Instagram account where we share recipe ideas, new products and news about the company with our industry followers."
Enhance our product and service offering
"Meanwhile we’re continuing to expand our Paysan Breton ranges with the recent addition of soft cheeses. Customers are increasingly mindful about purchasing items that are produced locally using ethical production methods, which is why we publicise the brand’s CSR commitments - adding value to the milk our farmers produce, pasturing and animal welfare. We’re constantly seeking to improve our recipes and we’re committed to removing additives from them. We’re also making headway in eco-design and are aiming to make 100% of our packaging recyclable by 2025."
Find out more about Laïta Professionnel
Customers are increasingly mindful about purchasing items that are produced locally using ethical production methods, which is why we publicise the brand’s CSR commitments.
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Marie
FAFH/Bakery Goods Manager, Laïta Professionnel
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Committed and passionate
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Because our environmental, human and social commitment is a daily reality, we place CSR at the heart of our actions.
