Originally passionate

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Innovation to increase the value of milk

Developing new products, reinforcing the Paysan Breton brand and conquering new markets - these are the levers that Laïta uses to improve the value of the milk on behalf of its farmers. Yves Kermarrec, milk producer and President of Laïta, shares his conviction: innovation, driven by the strength of the collective, is essential to create sustainable value for milk producers and the dairy industry as a whole.

Ambition driven by the strength of the collective

Every Laïta innovation is developed to further the same objective - to extract more value from the milk produced by our members. To achieve this, the organisation harnesses the commitment and complementarity of the stakeholders at every stage of the value chain.

From milk producers to Laïta employees, our skills combine to develop the Paysan Breton brand, enhance its appeal and satisfy consumer expectations. This dynamic is essential to increase the value of the milk we collect from our farmers.

Innovation for sustainable value creation

The launch of the Paysan Breton yoghurts and fromages blancs serves to illustrate this dynamic; the innovation draws on know-how from within the organisation, opening up new development prospects and enabling us to offer products with higher added value. Research and development, production, commerce, quality, logistics and support departments - every department plays a part in our collective success.

By developing innovations and strengthening our Paysan Breton brand, Laïta is creating new market opportunities and consolidating its ability to add value to its members’ milk in a sustainable manner. This strategy contributes to the long-term viability of farms, the vitality of the sector and the creation of value across the whole of western France.

Interview with Yves, milk producer and President of Laïta

Creating value through innovation and collaboration

Our brand name is the assurance of a stable milk price.

Yves Kermarrec

milk producer and President of Laïta

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